Betway

Betway needed to modernise and extend its brand across a wide range of touchpoints. From web and promotional media to live sporting environments, the brand required greater consistency and flexibility. Alongside this, there was a need to build on existing brand assets without losing recognition. The work had to respect the core identity while evolving it for new formats and channels. A key focus was live sport. Betway required a new logo animation designed specifically for pitchside screens across major UK stadiums, where clarity, motion, and impact are critical.

We worked closely with Betway’s internal creative team to evolve and extend the brand system. This included developing a suite of new visual assets, icons, and core imagery that could be used across digital and promotional channels. Using a mix of AI-driven production, design, and animation, we created scalable assets that maintain consistency while allowing flexibility across formats. We also designed and produced a new animated Betway logo, optimised for pitchside environments. Built for visibility and motion, the animation ensures the brand stands out in high-speed, high-attention live settings. Across all outputs, the focus was the same. Create a system that works everywhere, from mobile screens to stadium displays.