Aperol Spritz
Global Digital Partnership: Growing an Iconic Brand Online
Services
- Organic Social
- Content Creation
- Creator Partnership
- Event Social Strategy
- Photography + Video + Ai
About
Aperol Spritz is one of the world’s most recognisable drinks brands and part of the Campari Group portfolio. Make Agency® is the long-standing global and UK social media partner, leading strategy, content, and creative delivery across all markets. Together, we continue to shape the brand’s digital presence, connecting audiences through a shared sense of culture and celebration.
The challenge
After two strong years with Aperol Spritz UK, we expanded our remit to lead Aperol Spritz Global social strategy and content. This meant working directly with Campari Group across key brands in its global portfolio.
Campari Group needed a partner who could deliver standout creative with clear results. The brief was to bring social and creative into one global framework. One clear strategy. Flexible by market. Culturally relevant. Commercially sharp. And unmistakably Aperol across every digital touchpoint.
Our Approach
With all social media clients we apply our Make Sense Ai-informed approach, combining AI-led data insight with creative expertise to guide strategy and execution. This allows us to measure social performance continuously and refine creative output based on audience response.
Our teams manage the full social ecosystem, from planning and production to performance analysis. We produce user-generated storytelling, high-production lifestyle shoots, creator and AI-generated content, ensuring every piece aligns with the brand’s distinctive tone and visual identity. CRM and e-commerce integration allow data to inform every stage of creative planning and delivery.
What We Delivered
We oversee the end-to-end management of Aperol Spritz’s global social channels, including campaign planning, content creation, creator partnerships, UGC, community management, and data reporting. Every market benefits from a centralised framework supported by consistent creative direction and performance insight.
The Outcome
Aperol Spritz has achieved above average year-on-year engagement growth, with steady increases in reach, brand sentiment, and community interaction across all regions. The long-term partnership continues to evolve, powered by data, creativity, and our Make Sense Ai approach — keeping Aperol Spritz at the heart of social conversation worldwide. Stand out 10.4 million views on a brand collaboration with an American influencer helped propel these numbers even higher.
0M
Total reach
0K
Follower increase
0M
Single post views
