AI at the Heart of Make

This week we brought the full Make Agency team together for an all hands meeting.

It was a chance to step back, look at what we’ve achieved, and share where we’re heading next. The common thread running through the day? AI.

Over the last 24 months, AI has become central to the way we work. It’s no longer an add-on or experiment, but a core part of how we deliver results for our clients.

From campaign optimisation to content workflows, through to faster, smarter development processes, AI has allowed us to push boundaries and add measurable value across accounts. The shift has been cultural as well as technical. AI is now part of every project from the start.

The best AI platforms out there are already incredibly powerful — but we’ve found the real impact comes when we layer our own thinking on top.

Over the past year, we’ve been developing what we call the Make way: taking industry-leading AI tools and shaping them into bespoke systems designed around each client’s needs.

This means creating workflows that cut out repetitive tasks, surface insights faster, and tie directly into campaign goals. It’s not about replacing the tools, it’s about configuring and combining them in ways that drive sharper strategy, cleaner execution, and stronger outcomes.

For our clients, that translates into platforms and campaigns that aren’t just automated, but genuinely intelligent.

We are a new generation of digital agency, with AI at the heart of our offering. The next phase is about scaling this vision — growing a team that brings together creative thinkers, engineers, and strategists who can harness AI in ways that go beyond surface-level use. We’re refining our full service model so it stays future-focused, blending design, development, and marketing with intelligent automation that drives real business results.

As client expectations evolve, our goal is to lead the charge: building faster, smarter, and more adaptive solutions that show what’s possible when AI is embedded into every stage of the process.

Our all hands meeting was a chance to do what we love most: spend a day deep in AI and technology, exploring what’s possible next. The energy in the room came from our hungry, diverse team, all driven by one shared goal, to lead the way in transforming the traditional with AI.

For our clients, that means breakthrough value. For our industry, it means raising the bar. And for Make, it means building the future right now.