Addison Lee
Driving growth for a premium ground transport brand
Services
- Paid Media
- SEO
- Creative Campaign
- Social Media
- Website Design & Build
About
Make Agency® has been a long-standing marketing partner for Addison Lee, supporting the brand through major shifts in demand, platform changes, and competitive pressure across the UK transport market. Addison Lee needed to drive sustainable growth while protecting brand value in a crowded, price-driven category. Our role has been to deliver performance-led marketing that increases bookings, attracts new customers, and supports long-term revenue growth.
The challenge
The private hire market is volatile. Demand fluctuates daily and competition is relentless. Addison Lee needed to grow new customer acquisition without racing to the bottom on price, while still delivering immediate commercial results.
Marketing activity had to scale fast, respond to real-world conditions, and perform across peak travel periods. Every pound spent needed to work harder. Visibility, conversion, and retention were critical.
What we did
We focused on performance from day one. Using Make Sense, we analysed demand patterns, search behaviour, and customer intent to shape paid media strategies across Google and Meta. Campaigns were built to flex in real time, responding to location, journey type, and urgency.
Creative and messaging were tailored to different use cases, from airport travel to business bookings, balancing speed, reliability, and service quality. We continuously tested, learned, and optimised to improve efficiency while scaling volume.
Clear reporting and shared dashboards gave Addison Lee’s internal teams full visibility of performance, enabling faster decisions and tighter alignment against revenue targets.
The results
Our work helped Addison Lee drive sustained growth through performance marketing, delivering clear commercial impact in a highly competitive category.
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