Amadeus Capital Partners

Amadeus had a dated, fragmented website that failed to reflect its influence in the venture capital space. Navigation was unclear, content lacked structure, and the design didn’t communicate the firm’s focus on innovation and global reach. The challenge was to create a cohesive digital experience that positioned Amadeus as a thought leader in deep tech, while simplifying access for founders and limited partners seeking meaningful engagement.

Make Agency® led a complete redesign using insight from Make Sense to shape user journeys and visual hierarchy. We introduced a new information architecture centred on clarity, trust, and storytelling. The site’s design uses bold typography, high-contrast visuals, and motion to convey Amadeus’ pace and purpose. A refined content model highlights portfolio success, heritage, and leadership across global innovation hubs. Built in WordPress with HubSpot integration, the new platform enables the team to publish insights, manage portfolios, and engage investors with ease.

The new website redefined Amadeus’ digital identity, bringing clarity to its purpose and reach. It became a hub for founders, partners, and investors drawn to deep technology and long-term innovation.