Aperol Spritz
Global Digital Partnership: Growing an Iconic Brand Online
Services
- Websites
- System Integrations
- Integrated QA Solutions
- Technical SEO
- Cloud Hosting
About
Aperol Spritz is one of the world’s most recognisable drinks brands and part of the Campari Group portfolio. Make Agency® is the long-standing global and UK social media partner, leading strategy, content, and creative delivery across all markets. Together, we continue to shape the brand’s digital presence, connecting audiences through a shared sense of culture and celebration.
The challenge
Aperol Spritz required a partner who could connect creative excellence with digital performance. The challenge was to unify social, CRM, and creative activity under one clear strategy, ensuring every market worked from the same foundation while keeping content dynamic, culturally relevant, and unmistakably Aperol across all digital touchpoints.
Our Approach
We applied our Make Sense approach, combining AI-led insight with creative expertise to guide strategy and execution. Make Agency® built a live testing and feedback framework, powered by real-time campaign data and AI analysis. This allowed us to measure performance continuously and refine creative output based on audience response.
Our teams manage the full digital ecosystem, from planning and production to performance analysis. We produce user-generated storytelling, high-production lifestyle shoots, and AI-generated content, ensuring every piece aligns with the brand’s distinctive tone and visual identity. CRM and e-commerce integration allow data to inform every stage of creative planning and delivery.
What We Delivered
We oversee the end-to-end management of Aperol Spritz’s global social channels, including campaign planning, content creation, influencer partnerships, UGC, community management, and data reporting. Every market benefits from a centralised framework supported by consistent creative direction and performance insight.
The Outcome
Aperol Spritz has achieved over 40% year-on-year engagement growth, with steady increases in reach, brand sentiment, and community interaction across all regions. The long-term partnership continues to evolve, powered by data, creativity, and our Make Sense Ai approach — keeping Aperol Spritz at the heart of social conversation worldwide.
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