BK8
Launching a challenger betting brand into the UK market
Services
- Brand Activation
- Social Campaign
- Content Creation
About
BK8 was entering a highly competitive UK betting market, where standing out on social is critical. With their Aston Villa sponsorship underway, there was a clear opportunity to build visibility and engagement quickly. The challenge was understanding what works in this space. What content drives engagement, how often to post, and how to cut through in a crowded category. BK8 needed more than content. They needed a system. One that defines how the brand shows up, and how it scales across markets.
The challenge
We used Make Sense to analyse the social landscape, reviewing thousands of posts across betting brands and adjacent categories. This allowed us to define the formats, themes, and posting cadence that drive engagement.
From this, we built a complete social playbook. Covering content strategy, tone of voice, and creative direction, alongside a clear identity system for the brand. We then developed automated creative templates powered by live data. Fixtures, odds, and tips feed directly into dynamic formats, enabling fast and consistent content production.
Our creative technology team built scalable workflows that allow BK8 to adapt content across markets, including the UK, EMEA, and China, without losing consistency or speed.
The results
We used Make Sense to analyse the social landscape, reviewing thousands of posts across betting brands and adjacent categories. This allowed us to define the formats, themes, and posting cadence that drive engagement.
From this, we built a complete social playbook. Covering content strategy, tone of voice, and creative direction, alongside a clear identity system for the brand.
We then developed automated creative templates powered by live data. Fixtures, odds, and tips feed directly into dynamic formats, enabling fast and consistent content production. Our creative technology team built scalable workflows that allow BK8 to adapt content across markets, including the UK, EMEA, and China, without losing consistency or speed.
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100+ automated content variations powered by live data feeds
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3 core markets enabled across UK, EMEA, and China
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1 unified social playbook built for UK launch and beyond