Cognita

Cognita operates in a complex and competitive education market. Our role is to drive enrolment demand, raise school awareness, and support sustained growth as new schools join the group, using data-led strategy and performance marketing to deliver results year after year.

The independent schools market is under constant pressure. Policy shifts, demographic change, and uncertainty under the UK Labour government have increased competition and scrutiny. Cognita needed an agency that could adapt quickly, respond to market fluctuation, and perform at peak during critical enrolment windows.

Each school also has its own context. Different locations, facilities, curricula, and audiences. Campaigns needed to feel local and relevant, while still aligning to Cognita’s wider brand. Lead generation was business-critical. Performance could not slip.

Every engagement starts with a deep dive into the individual school. We work closely with local marketing teams to understand catchment areas, proximity data, competitor movement, and market signals such as nearby school closures. Using Make Sense, we analyse trends and data to shape content plans and paid strategies built for real demand.

We deliver paid media across Google and Meta, supported by SEO and more recently GRO, ensuring schools are visible across search, social, and large language models. We design and build websites that convert interest into enquiries, and we tailor messaging to parents by highlighting what matters most. Curriculum strength. Facilities. Outcomes. Environment.

Custom dashboards and live data studios give full visibility. Marketing managers and board stakeholders can see performance clearly, in real time, across regions and schools.