Compass Box
Crafting a digital experience as rich and layered as the whisky itself
Services
- UX/UI
- Full Website Build
- Interactive Members Area
- Digital Brand Refresh
About
Make Agency® partnered with Compass Box to reimagine their digital presence. The project focused on bringing the brand’s artistry and storytelling online through a modern platform that celebrates creativity, craft, and connection.
The challenge
Compass Box’s existing website did not reflect the depth or innovation of the brand. It lacked a clear narrative and struggled to showcase its distinctive whisky collections and philosophy. The challenge was to create a digital environment that felt as expressive as the blends themselves, one that invited users to explore, learn, and engage with the brand’s world of flavour and design. The site also needed to support exclusive membership features, content personalisation, and long-term scalability.
Our approach
Make Agency® delivered the rebuild in two phases. Phase one focused on UX and design, with a full content and structure redesign built around intuitive storytelling. Phase two introduced the Visual Whisky Library, an interactive digital archive where users can explore Compass Box’s portfolio by flavour, mood, and composition. The site was developed for performance, accessibility, and craft, with a CMS chosen for scalability and ease of management. Each digital element was designed to feel immersive, blending visual depth with technical precision.
The results
The new Compass Box website elevated the brand’s online identity, creating a space where craftsmanship meets technology. It redefined how customers discover, learn about, and connect with the whiskies they love.
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