Eggslut
Data-first social for a cult food brand
Services
- Creative
- Social Media
About
Born in Los Angeles and loved in London, Eggslut wanted its social channels to feel as bold and craveable as the food. Make Agency® delivered a data-led social content strategy built to drive real engagement across platforms.
Make Agency® partnered with Eggslut to shape a clear, ownable social presence for the UK market. Using Make Sense, our AI-informed insight engine, we analysed past performance to define what content truly connects and how to scale it with confidence.
The challenge
Eggslut needed more than good-looking posts. It needed clear proof of what worked and why. Active on TikTok and Meta, the brand lacked a framework to guide decisions. The challenge was to replace instinct with evidence, focus on high-performing formats, and build a consistent, recognisable social identity that could scale day to day and react fast.
What we did
Using Make Sense, we analysed past performance to spot what truly worked. This shaped a data-led social strategy focused on high-performing formats. We doubled down on proven content, created space to test more, and built clear social guidelines that made the brand stronger, faster to produce, and easier to scale.
The results
The strategy delivered momentum, clarity, and confidence across Eggslut’s social channels. Data replaced guesswork, and creative decisions became sharper and faster.
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