Envision Racing
Reimagining race day through digital innovation and climate action
Services
- UX/UK
- Full Website Build
- API Integration with fan CRM
About
Make Agency® partnered with Envision Racing to rebuild their digital presence. The new platform delivers a fan-first race-day experience that combines live content with a custom Climate Pledge API, helping plant a tree with every pledge.
The challenge
Envision Racing needed a digital experience that united the thrill of Formula E with its commitment to sustainability. The existing platform could not handle live race-day engagement or offer fans a direct route to take climate action. The challenge was to design an interactive and emotionally driven experience that worked at speed, connected global fans, and inspired real change.
Our approach
Make Agency® rebuilt Envision’s site from the ground up, guided by data and AI insights from Make Sense. During UX and design, we used AI-assisted eye tracking to test layouts and optimise engagement zones. The new site shifts into a live race-day mode featuring real-time stats, team updates, and social feeds. We also built a custom Climate Pledge module linked via API so every user action can result in a planted tree. Every interaction is designed to feel fast, personal, and meaningful.
The results
The new digital platform brought Envision’s online presence up to the pace of Formula E. Fans now enjoy a dynamic, immersive experience that connects speed with purpose.
0%
Increase in Race Day Traffic
0%
Growth in Fan Engagement
0%
Rise in Climate Pledges
