Ignition Casino
Scaling creative production for the US gaming market
Services
- Social Media
- Content Creation
- Brand Activation
About
Ignition Casino is a leading online gaming platform, offering a wide range of casino and mobile games to players across the US. Make Agency® partnered with Ignition to deliver high-volume creative production across paid channels.
The challenge
Ignition Casino needed to produce a large volume of creative assets across multiple game titles, formats, and platforms. Each game required its own creative, tailored to different audiences and channels. The challenge was scale and speed. Traditional production could not keep up with the volume required, especially across multiple brands and formats.
Ignition needed a system. One that could produce high-quality assets quickly, consistently, and at scale.
What we did
We built a bespoke, AI-enabled production workflow designed to generate and deliver creative at scale.
Using tools including Midjourney and Nano Banana, we created a generative system to produce high volumes of assets across different casino and mobile gaming brands. These were then automatically adapted into multiple formats and sizes using Figma. We layered automation across the full process. Assets were routed through an AI-assisted QA system, checked against the brief, and then reviewed by our team before being delivered into the client’s DAM.
This created a seamless pipeline. From generation to delivery, built for speed, consistency, and scale.
Results
We built a scalable production engine that enabled Ignition Casino to generate and deliver thousands of creative assets across multiple brands and formats. By combining AI, automation, and structured workflows, we increased speed without compromising quality, supporting over 10 brands and delivering assets up to 5x faster than traditional production methods.
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Assets produced across casino and mobile gaming titles
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5x faster delivery through AI-enabled workflows
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10+ brands supported with scalable creative production