Sheeran Loopers

Sheeran Loopers needed a digital partner to build its online identity from day one. The challenge was to create a bold creative direction and launch social presence that reflected Ed Sheeran’s artistry and authenticity, while introducing a new music technology brand to a global audience. The work required close collaboration with Ed’s internal team to ensure every creative and social element aligned with his vision.

Make Agency® led the full creative and social strategy using our Make Sense approach to connect creativity with performance insight. We developed the brand’s visual identity for digital, designed social media templates, and set up the brand’s social channels ahead of launch.

Our team produced all launch campaign content, capturing video, photography, and motion assets for use across social and digital platforms. We also supported content capture during the official launch event, working alongside Ed’s core team to document behind-the-scenes moments and live reactions from artists and fans.

Today, we continue to evolve Sheeran Loopers’ content approach, integrating AI tools to streamline production and creative delivery. AI-powered image generation and predictive testing now help us plan, produce, and refine product photography faster, ensuring a consistent visual identity across all social channels.

We built Sheeran Loopers’ full digital presence, managing creative direction, social setup, and launch delivery. The brand’s channels went live with verified blue tick status in under 25 hours, reaching more than 10,000 followers in the first week. Make Agency® continues to deliver ongoing creative, social strategy, and AI-enhanced content production.